Marketing - and advertising within it - comprise a vital and huge sector of the economy, requiring you to develop specialist skills and knowledge. By studying this course, you have the chance to learn the theories, strategies and practices needed to prepare you for a career harnessing the power of marketing and advertising to drive business growth, or positively change behaviours.
By studying MA Advertising and Marketing, you will be given the opportunity to gain an understanding of a variety of topics related to marketing communications, with specific reference to the advertising industry.
The course has a strong focus on corporate engagement, which enables you the opportunity to gain a wide range of transferable skills that could enhance your employability upon successful completion. This could include producing and pitching a marketing communications campaign, producing a sales management portfolio, online presentations and taking part in a simulated crisis management activity.
The course aims to provide you with a critical understanding of the challenges of managing corporate communications, crisis management and public relations. You will examine real-life exercises and reflective accounts based on the awards of an acclaimed advertising festival. The course aims to develop your critical understanding of the principles and practice of selling and sales management as a key marketing communications tool in the international marketplace.