Program Description

Increased competition and recent economic shifts in domestic and global markets, together with higher expectations from consumers, require more sophisticated marketing. This degree will provide you with the practical skills and knowledge of contemporary marketing practices to allow you to deal with these changes, including marketing strategy, marketing research methods and digital marketing.

You will consider marketing across a range of business contexts including consumer, industrial, service and not-for-profit sectors, as well as studying business to business, branding and communications strategies in local and international contexts. You will have opportunities to learn about industry practice and emerging trends in various sectors and it could be your path to a leadership career in marketing.

You will have the opportunity to develop your practical transferable skills including the ability to conduct independent marketing research, problem solving, presenting and planning.The MSc in Marketing is designed for graduates and professionals setting out in their careers who aspire to become effective leaders in a dynamic global marketplace. The course also provides preliminary training for those who wish to pursue further research for a PhD in marketing leading to an academic or research orientated marketing career.

Admission Requirements

• Hold a Bachelors degree from a University with a First class classification and an average of at least 60%-75% 

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
6	6	6	6	6.5

Remarks:

• IELTS Waiver for Indian Students - At least 70% marks in English language course in Higher Secondary School.
• For Indian Students:- Also accept, as evidence of English language skills, an undergraduate degree from one of the following Indian universities (including affiliated colleges): Anna University, Mumbai University, Pune University, Bangalore University, University of Delhi, University of Madras, Indian Institutes of Management (IIM), Indian Institutes of Technology (IIT).