MA Media and Advertising

Program Description

The MA Media and Advertising will equip you with both the theoretical and the practical research skills to understand and critically evaluate one of the most creative promotional industries in the world: advertising. You will explore this dynamic phenomenon from different standpoints and use multidisciplinary approaches deriving from Media, Communication and Cultural Studies, as well as Marketing and Consumer Studies.

The course covers a range of topics, including:

  • the role of advertising in media and consumer societies (history, industry and issues)
  • the ubiquity of promotional culture (political advertising, public service advertising, branding, anti-consumer movements, etc.)
  • the importance of researching advertising messages and campaigns using a variety of methods
  • the position of advertising in the marketing toolkit available to companies
  • the necessity to understand consumers' behaviour

You will also explore advertising from the standpoint of Marketing and Consumer Behaviour, and explore the relevant key concepts and practices. You will investigate how advertising promotes brand awareness and influences consumers' decision making processes. You will gain an understanding of the creative strategies used in advertising and the use of research in relation to advertising effectiveness, as well as the ability to work and be assessed on live creative briefs and advertising research projects. During the course you will also have the opportunity to hear guest speakers from the industry, who will share their valuable experiences with you.

Admission Requirements

  • Hold a Bachelors degree from a University with a First class classification and an average of at least 60%-75% in a relevant subject, or an equivalent professional qualification

IELTS Requirements

Listening Reading Writing Speaking Overall
6 6 6 6 6.5

Remarks:

  • IELTS Waiver for Indian Students - At least 70% marks in English language course in Higher Secondary School.
  • For Indian Students:- Also accept, as evidence of English language skills, an undergraduate degree from one of the following Indian universities (including affiliated colleges): Anna University, Mumbai University, Pune University, Bangalore University, University of Delhi, University of Madras, Indian Institutes of Management (IIM), Indian Institutes of Technology (IIT).

Course Features
  • Country United Kingdom
  • City Leicester
  • State England
  • Course Duration 1 Year
  • Application fee 0 GBP
  • Tuition fees yearly 19,000 GBP
  • Cost of Living per year 10,000 GBP
  • Starting dates September
  • IELTS (Total) 6.5
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