Program Description

Marketing BA will expose you to the realities of the managerial experience in both the public and private sectors. You will combine your studies of management with a specialist focus on marketing management, digital and social media marketing and marketing intelligence. This allows you to acquire a wide range of critical and analytical skills, along with a range of communication and team-working skills, which will be directly transferable to the workplace whatever career you choose to follow.

This course explores how markets culturally and economically work, and provides a broader approach to studying marketing than simply explaining how businesses use marketing techniques. Consumption in society is shaped by the cultural, political, technologically digital-focused factors that influence marketing practices and this programme will prepare you to engage with these issues in critical, practical ways. You will be inspired to explore the ethical and sustainable responsibilities of organisations and you will explore the role of digital and social media in our lives as consumers and content creators. Our Marketing BA is accredited by the Chartered Institute of Marketing.  You can take advantage of the module exemptions during or up to five years after graduating with a 2:2 classification or higher.  All you have to do is sign up as a studying member with CIM and pay for your assessment fees on existing modules.

Admission Requirements

Standard XII awarded by the CISCE/CBSE, or another recognised state exam board, with at least 75% overall, you may be considered for admission to a first year Bachelors degree. For many courses at the University of Leicester, you will need 80% overall or higher, along with higher individual marks of 85% in relevant subjects.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
6	6	6	6	6.5

Remarks:

• IELTS Waiver for Indian Students - At least 70% marks in English language course in Higher Secondary School.