Program Description

The MSc Marketing focuses on the development of an understanding of core marketing theories and an evaluation of how they apply to the role of professional marketing. It also prioritises developing marketing research skills amongst our students, a key attribute of successful marketing practitioners. It explores a range of subjects including: Strategic Marketing Management, Consumers, Markets and Cultures, Research Methods for Marketing, Digital, Social Media and Influencer Marketing, Mental Wealth 7 - Marketing Consultancy Project (an exclusive module to University of East London) and a focused Postgraduate Marketing Dissertation as the capstone project. It fuses academic and practical insights from marketing to generate a student experience for you that is rich, deep, and transformative. This course is designed for undergraduate students or practicing marketers with a desire to improve their knowledge of marketing theory and practice. 

This course will prepare you for a career in marketing management generally or any career that requires theoretical marketing knowledge. This can include roles such as marketing management, brand management, advertising account management, public relations, direct marketing, marketing research, advertising research and marketing consultancy. The broad and eclectic range of modules mean that you could apply for a variety of different career types and trajectories. 

Admission Requirements

• Minimum 2.2 degree or above in Business, Management, Marketing, Social Science or any cognate discipline
• Indian Students:-50% or above from the following Universities: Delhi; Mumbai; Pune; Kolkata; Chennai; Anna; Bharatiyar; MSU Baroda; Bangalore 55% or above from all other recognised institutions Universities we are aware of with different grading scales and required score:
  • Gujarat Technological University: CGPA 5.8
  • Amity University: CGPA 5.5
  • Kannur University: B or above. (A = 75 to 89, B+ = 60 to 74, B =50 to 59)

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
6	6	6	6	6.5

Remarks:

• Indian Students for IELTS Waiver
  • At least 70% marks in English language course in Higher Secondary School
  • IELTS waiver for Kerala State Board : 65%
  • No IELTS waiver for Punjab, Haryana and Gujarat Boards.