Program Description

This programme prepares you for a professional career in marketing management. It introduces key subjects of marketing including economics, accounting, consumer behaviour, digital marketing, social media marketing, brand management and corporate social responsibility. It adopts a unique "practice" based perspective on the topic, focusing on the applicability of theory to everyday marketing activities, and prepares students for an industry career with a strong emphasis upon employability.The programme is designed to prepare you for a career in marketing research, marketing management, new product development, brand management, advertising practice and any marketing-related role.The  extended course is perfect if you want a degree in marketing but you don't meet the standard entry requirements.  This programme will prepare you for professional careers in marketing management, advertising, public relations, brand management and any marketing-related career.

Admission Requirements

• Higher Secondary Certificate (HSC) / Standard 12 / All India Senior School Certificate / Indian School Certificate / Intermediate Pass Certificate with an overall average of 60%

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6

Remarks:

• Indian Students for IELTS Waiver
  • At least 70% marks in English language course in Higher Secondary School
  • IELTS waiver for Kerala State Board : 65%
  • No IELTS waiver for Punjab, Haryana and Gujarat Boards.
• Degree with Foundation year available for this course