Program Description

Focusing on a management approach within advertising and PR, this career entry course aims to enhance your understanding of the discipline and develop your managerial skills. Leading Advertising and PR agency, Rock Kitchen Harris, provide thought leadership on the postgraduate course, giving contextual advice and guidance on industry processes and future trends. This constant review of the academic curriculum provides students with market leading industry guidance, supported by academic expertise. Accredited by the Chartered Institute of Marketing (CIM) for a Dual Award, you can achieve the CIM Professional Diploma in Marketing as part of your degree. This qualification is highly valued by employers. Through a combination of theory and practice, you will study modules that reflect the changing marketing landscape. This includes areas such as social and digital marketing, branding and communications.  You can also choose to complete the Business Research Project module. This will see you work on a real-life project supplied by an external business and provide evidence-based solutions to that organisation – a great opportunity to experience life as a professional within this sector while studying, giving students a strong practitioner background for job applications and interviews. There are numerous career opportunities in marketing communications and this degree will help you prepare for many of them. Graduates may go into advertising or PR agencies or take jobs client-side with the companies that employ the agencies. Alternatively, they may take the entrepreneurial approach and play a key role in a new venture such as a new division, a new brand or a company start-up. Whatever you decide to do, this degree will give you the skills you need to be a successful manager within this specialist field.

Admission Requirements

• Indian Students:-A bachelor's degree with 50%-60%, depending on the university you have studied at and the course you are applying for.
• UAE Students:-For courses that require a 2.1 classification, we accept an equivalent of GPA 3.0/4.0 or 3.5 (out of 5.0) or 80% and for courses that require a 2.2 classification, we accept an equivalent of GPA 2.5/4.0 or 2.8 (out of 5.0) or 75%.
• No previous experience in advertising, marketing or public relations management is required. Applicants with previous marketing qualifications should consider the Strategic and Digital Marketing MSc, which is designed for those with existing marketing experience.
• Applicants with no formal qualifications but with significant business experience will be considered on an individual basis.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6

Remarks:

• Course Duration :-January 2022 Starts (15 months full-time duration ), September 2023 start  (12 months full-time duration)
• Indian Students for IELTS Waiver - At least 70% marks in English language course in Higher Secondary School.