Program Description

Why you should study this course

• Opportunities to participate in industry field trips2, to advertising agencies, exhibitions and events (subject to competitive application, availability, meeting any applicable visa requirements and additional fees may apply).
• Opportunities to hear from guest speakers (subject to availability) from industry speaking about various marketing challenges, for example, Big Data, social media and online customer engagement.
• Option to apply for professional experience opportunities2, which could see you gain experience of employment in the sector. See modules for more information.
• Chance to study a module dedicated to luxury branding, a growing area of importance within branding with far-reaching, global implications, and one focused on crisis management and PR, crucial areas in maintaining a successful brand.
• The chance to access our digital communications lab – the DigiComms Lab4 – equipped with industry-standard software, including Adobe Comp, Adobe Slate, Adobe Voice, Behance, WordPress and social media platforms.

On successful completion, you will be able to:

• Apply the latest paradigms used to develop marketing planning, crisis management and public relations to solve issues using a range of techniques at the forefront of contemporary brand management practice in a multi-domestic context.
• Critically analyse and evaluate consumer behaviour, researching the brand and the theoretical underpinning of luxury branding, encompassing the narrative of ethical, sustainable, regulatory and societal considerations.
• Make informed decisions on branding research, marketing management and marketing communications management.
• Identify synergies within multifaceted contemporary brand research as well as brand analytics and make sound judgements at the forefront of branding thought, both domestically and globally.
• Construct, recommend and execute an international brand management, crisis management or marketing communications project to meet the corporate objectives of an organisation.
• Undertake independent research either in an academic or work context to solve complex problems, reaching informed decisions and critically review them.

Admission Requirements

• Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or a business management degree.
• Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis. Applications from candidates with relevant experience are encouraged and will be considered on an individual basis.
• General Requirement :-
  • Indian Students-Students must achieve 60% in a 3 Year Undergraduate Degree or 55% in a 4 Year.Undergraduate Degree Students from the following Universities will be considered with 55% in a 3 Year Undergraduate Degree (unless applying for Health and Life Science courses): Delhi, Mumbai, Kolkata, Chennai (Madras), Anna, Amity, Andhra Pradesh, Aligarh Muslim, Pune, Bangalore and JNTU.
  • Arab Students-Students who hold a Bachelor’s Degree should have an average grade of 60% or above. Students who have an average grade of 70% or CGPA of 2.5 out of 4 for the Postgraduate Research programmes with a satisfactory research proposal.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6

Remarks:

 Indian Students IELTS Waiver:-65% in Standard XII English language from certain examination boards only (Central boards, Maharashtra, West Bengal, Karnataka, Tamil Nadu, Andhra Pradesh, Kerala and Uttarakhand)