Program Description

This new course has been designed to develop and prepare you for working in the varied and dynamic global event and experiential industry sectors. They are sectors which are vital economically, create numerous employment opportunities, and contribute significantly to people's quality of life. Despite the challenges of the global pandemic, it is a sector which has returned with vigour and excitement, creating extensive opportunities for established event and experiential businesses and new entrepreneurs.

• The course has been designed to develop a deeper understanding of management within a broad number of events and experience industries, including the arts, heritage, music, entertainment, corporate events such as conferences and exhibitions, and many other cultural and creative businesses.
• The course has a strong problem-based teaching approach, grounding theories and assignments in real world event and experience scenarios.
• The course addresses the principles employed in making strategic decisions and the more immediate, dynamic operational decision making, offering insight on leading and managing within these sectors.
• You will develop, upon successful completion, a set of highly transferable management and creative skills which should enable you to excel across international boundaries and cultures.
• You will have the option to apply for a ‘professional experience’ opportunity2, designed to further develop your skills and knowledge with the aim of maximising your employability prospects.

Upon successful completion of this course, you will be able to:

• Design and conduct research in events business management contexts using appropriate quantitative and/or qualitative methodologies.
• Critically assess the business and economic environment of event industry/sectors and make practical judgments in the application of relevant core management principles.
• Extract, interpret and synthesise relevant event management data and develop reasoned conclusions.
• Evaluate event management strategies and policies within the context of practical organisational management skills and knowledge.
• Evaluate within a conceptual framework current research in Event management.
• Investigate and apply knowledge which supports decision making in managing an events business.
• Develop events business strategies and policies that relate to the issues of event business management.

Admission Requirements

• Applicants should hold an honours degree 2:2 , which can range from a creative arts or business management degree. Applications from candidates with relevant industry experience can also be considered on an individual basis.
• General Requirement :-
  • Indian Students-Students must achieve 60% in a 3 Year Undergraduate Degree or 55% in a 4 Year.Undergraduate Degree Students from the following Universities will be considered with 55% in a 3 Year Undergraduate Degree (unless applying for Health and Life Science courses): Delhi, Mumbai, Kolkata, Chennai (Madras), Anna, Amity, Andhra Pradesh, Aligarh Muslim, Pune, Bangalore and JNTU.
  • Arab Students-Students who hold a Bachelor’s Degree should have an average grade of 60% or above. Students who have an average grade of 70% or CGPA of 2.5 out of 4 for the Postgraduate Research programmes with a satisfactory research proposal.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6.5

Remarks:

 Indian Students IELTS Waiver:-65% in Standard XII English language from certain examination boards only (Central boards, Maharashtra, West Bengal, Karnataka, Tamil Nadu, Andhra Pradesh, Kerala and Uttarakhand)