Program Description

On this course, you will explore a variety of topics related to international marketing and marketing management, including:

• The theory, skills and personal attributes it takes to be a successful international marketing practitioner.
• The latest in international marketing trends and their applications.
• Developing marketing skills pertinent to leading international business growth.
• The chance to apply for a ‘professional experience’ opportunity and further develop your skills and knowledge with the aim of maximising your employability prospects.

Upon successful completion, you will have knowledge of:

• The latest scientific and technical concepts and theories used to develop global marketing, strategic digital marketing and marketing planning, to solve issues using a range of tools at the forefront of international marketing management practice.
• Critical analysis and evaluation of global consumer behaviour and digital marketing strategy including ethical, sustainable and societal considerations.
• Developing a technical and scientific understanding of contemporary international marketing management issues to make informed decisions on marketing and marketing communications management.
• Identifying synergies across multi-faceted technical and complex service operations management, brand management, marketing metrics in order to make sound judgements at the forefront of contemporary international marketing both domestically and globally.
• Construction, critical evaluation, recommending and executing a brand management or marketing communications campaign, to meet the corporate objectives of an organisation by using an appropriate mix of digital and traditional media suitable for a business-to-business or business to consumer context.
• Demonstrating professionalism and applying relevant skills relating to communication, teamwork, project planning, diversity, intercultural competence and responsibility for individual continuous learning and development, in the international marketing management environment.
• Critical evaluation and development of solutions to complex, inter-related, multi-faceted international marketing management issues that can be found in a variety of organisations and professional contexts.
• Undertaking independent research either in an academic or work context to solve complex problems, to reach informed decisions and critically review them, in an international and domestic context.
• The principles of consultancy and the theories and practices found in leadership.

Admission Requirements

• Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or a business management degree. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis.
• General Requirement :-
  • Indian Students-Students must achieve 60% in a 3 Year Undergraduate Degree or 55% in a 4 Year.Undergraduate Degree Students from the following Universities will be considered with 55% in a 3 Year Undergraduate Degree (unless applying for Health and Life Science courses): Delhi, Mumbai, Kolkata, Chennai (Madras), Anna, Amity, Andhra Pradesh, Aligarh Muslim, Pune, Bangalore and JNTU.
  • Arab Students-Students who hold a Bachelor’s Degree should have an average grade of 60% or above. Students who have an average grade of 70% or CGPA of 2.5 out of 4 for the Postgraduate Research programmes with a satisfactory research proposal.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6.5

Remarks:

Indian Students IELTS Waiver:-65% in Standard XII English language from certain examination boards only (Central boards, Maharashtra, West Bengal, Karnataka, Tamil Nadu, Andhra Pradesh, Kerala and Uttarakhand)