Program Description

Develop your knowledge of advertising and marketing from the creative to the analytical and explore new and exciting ways to attract and engage customers at any time, in any place. Advertising and marketing play a crucial role in supporting organisations to adapt and remain competitive in an ever-changing environment. The rapid growth of social media, influencer marketing and artificial intelligence make it an exciting time to kick-start your career in advertising and marketing, with Coventry University.

• Cover key topics from advertising and branding, consumer behaviour, digital and social media marketing, or new product development and market research.
• Gain a solid foundation in marketing and advertising, with a specific focus on marketing communications across different media and contexts.
• Utilise industry standard marketing and advertising software, to allow you to explore how to put the theories you are being taught into practice.

On successful completion of the course you will:

• Have a strong knowledge of the principles and practice of marketing and advertising.
• Understand how an organisation interacts with external stakeholders.
• Have experience of conceiving and creating advertising and communication campaigns.
• Be aware of contemporary issues including sustainability, ethics and CSR.
• Have knowledge of a variety of research techniques to identify and analyse sources.
• Be familiar with specialist tools in digital and social media marketing including appropriate software.
• Act as an independent learner.
• Communicate to an audience effectively in written, verbal or electronic format.
• Demonstrate effective interpersonal skills and intercultural competence to work in a team.

Admission Requirements

• Indian Students-Students who have passed the Higher Secondary Certificate with a minimum GPA of 3.5 or the Equivalent to 65% of total GPA.
• Arab Students need to meet any of the following-
  • Students who hold an International Baccalaureate (IB) from High School with a minimum score of 30 overall.
  • Students who have 3 A-level passes with a minimum grade of C or above.
  • Students who hold a Diploma with 2.5 GPA out of 4 or 3.0 CGPA out of 5 (subject to syllabus match).
  • Students who completed American high school should have 2 APs with 2 points or higher.
  • Students who hold Council for the Indian School Certificate Examinations or Central Board of Secondary Education.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6

Remarks:

• Indian Students IELTS Waiver:-65% in Standard XII English language from certain examination boards only (Central boards, Maharashtra, West Bengal, Karnataka, Tamil Nadu, Andhra Pradesh, Kerala and Uttarakhand).