Program Description

The Advertising and Digital Marketing BA (Hons) degree is a specialist integrated course combining advertising and digital marketing theory and practice. The course has a particular focus on online communication and customer engagement across a variety of digital platforms and organisational settings including global multi-national organisations, national public and private sectors, small and mid-size enterprises (SMEs), non-profit, non-governmental organisations (NGOs) and charities. Students will gain expertise and confidence in search engine optimisation, content management, creative integrated communications, social media marketing, big data analysis, campaign planning and channel management as well as knowledge and application of key concepts and practice within the broader marketing discipline.

Admission Requirements

• Indian Students-Students who have passed the Higher Secondary Certificate with a minimum GPA of 3.5 or the Equivalent to 65% of total GPA.
• Arab Students need to meet any of the following-
  • Students who hold an International Baccalaureate (IB) from High School with a minimum score of 30 overall.
  • Students who have 3 A-level passes with a minimum grade of C or above.
  • Students who hold a Diploma with 2.5 GPA out of 4 or 3.0 CGPA out of 5 (subject to syllabus match).
  • Students who completed American high school should have 2 APs with 2 points or higher.
  • Students who hold Council for the Indian School Certificate Examinations or Central Board of Secondary Education.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6

Remarks:

• Indian Students IELTS Waiver:-65% in Standard XII English language from certain examination boards only (Central boards, Maharashtra, West Bengal, Karnataka, Tamil Nadu, Andhra Pradesh, Kerala and Uttarakhand).