Program Description

The Business and Marketing BA (Hons) course aims to provide a solid understanding of areas such as business planning and management, alongside specialist marketing skills for potential careers in category management, marketing, customer insight, business development, sales and corporate communications. This course aims to:

• Give you the confidence and business acumen necessary to develop, position and build businesses in the most strategically effective way.
• Develop a solid understanding of business analysis, marketing planning and management, including exploring topics such as leadership, alongside specialist marketing skills, such as understanding customer behaviour, developing creative solutions and promoting competitive advantage.
• Hone a broad range of practical and transferrable skills – creative, analytical, interpersonal and communications.

On successful completion of the course, you will be able to:

• Apply appropriate business concepts, models or techniques to analyse marketing problems.
• Source, analyse and apply appropriate marketing information to support decision making.
• Present ideas and findings and communicate effectively to an audience in written, verbal or electronic format, using appropriate business media and IT applications.
• Identify and analyse relevant sources of marketing information and research techniques across different contexts and cultures.
• Appreciate current contemporary issues including sustainability, ethics and CSR in marketing and digital marketing.
• Effectively use specialist tools in digital and social media marketing using appropriate software.
• Apply appropriate techniques to solve a range of different business management problems, including those of a financial nature.

Admission Requirements

• Indian Students-Students who have passed the Higher Secondary Certificate with a minimum GPA of 3.5 or the Equivalent to 65% of total GPA.
• Arab Students need to meet any of the following-
  • Students who hold an International Baccalaureate (IB) from High School with a minimum score of 30 overall.
  • Students who have 3 A-level passes with a minimum grade of C or above.
  • Students who hold a Diploma with 2.5 GPA out of 4 or 3.0 CGPA out of 5 (subject to syllabus match).
  • Students who completed American high school should have 2 APs with 2 points or higher.
  • Students who hold Council for the Indian School Certificate Examinations or Central Board of Secondary Education.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6

Remarks:

• Indian Students IELTS Waiver:-65% in Standard XII English language from certain examination boards only (Central boards, Maharashtra, West Bengal, Karnataka, Tamil Nadu, Andhra Pradesh, Kerala and Uttarakhand).