Program Description

Develop practical digital marketing skills and gain a comprehensive understanding of how marketing operates in today’s digital world. Digital media and communications have transformed marketing and advertising, creating exciting potential career options for creative and talented graduates, making it an exciting time to kick-start your career in digital marketing with Coventry University.

• Learn about marketing, social media and digital technology, using a variety of analytical tools to critically evaluate digital marketing problems and develop appropriate solutions for organisations to manage their online presence.
• Experience real-life business cases, apply digital analytics, both online and offline, and have the opportunity to learn about the latest trends and challenges from inspiring guest speakers* (subject to availability).
• Enhance your understanding of digital marketing generally and gain skills to prepare you for potential future career options in marketing communications, advertising, PR, digital marketing, multimedia production or digital graphic design.

On successful completion of the course, you will be able to:

• Analyse customers and stakeholders and their role within the digital marketing environment.
• Understand, evaluate and apply the principles and latest developments in theory of digital marketing.
• Identify and apply an appropriate depth of analysis and interpretation of data from relevant sources of marketing information and research techniques by using digital analytical tools.
• Understand and apply selected specialist sub-disciplines within digital marketing, advertising and management.
• Understand and apply creativity to design and evaluate ethical and sustainable solutions for a range of digital marketing situations.
• Evaluate and apply tools used in digital and social media marketing using appropriate software.
• Demonstrate a professional level of transferable, practical and cognitive skills to address complex problems in response to different digital marketing challenges.
• Develop international and cross-cultural perspectives on the opportunities and challenges of digital marketing, and apply management and operational plans to achieve digital marketing goals in these diverse contexts.
• Act as an independent learner, communicate to an audience effectively in written, verbal or electronic format and demonstrate effective interpersonal skills and intercultural competence to work in a team.

Admission Requirements

• Indian Students-Students who have passed the Higher Secondary Certificate with a minimum GPA of 3.5 or the Equivalent to 65% of total GPA.
• Arab Students need to meet any of the following-
  • Students who hold an International Baccalaureate (IB) from High School with a minimum score of 30 overall.
  • Students who have 3 A-level passes with a minimum grade of C or above.
  • Students who hold a Diploma with 2.5 GPA out of 4 or 3.0 CGPA out of 5 (subject to syllabus match).
  • Students who completed American high school should have 2 APs with 2 points or higher.
  • Students who hold Council for the Indian School Certificate Examinations or Central Board of Secondary Education.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6

Remarks:

• Indian Students IELTS Waiver:-65% in Standard XII English language from certain examination boards only (Central boards, Maharashtra, West Bengal, Karnataka, Tamil Nadu, Andhra Pradesh, Kerala and Uttarakhand).