Program Description

Why you should study this course

• This course benefits from being taught alongside our Fashion BA (Hons) and International Fashion Business BA (Hons) courses. As a suite, these three courses offer insight and introduction to the evolving Fashion industry in its broadest sense. Students working within any of the three courses will have the opportunity to work alongside other students, providing a more well-rounded experience.
• The Fashion Brand and Communication BA (Hons) course is a hands-on creative course. With theory embedded throughout module activities, the work students will undertake will be creative in its content and approach. Students will work towards a creative portfolio demonstrating their skills as innovative and directional practitioners who are able to do more than write about a topic- they can apply their knowledge to creative solutions.
• Students will be able to access the industry standard facilities in the newly refurbished Art and Design buildings4, expected to open towards the end of 2022, enabling them to work in a range of scales, materials and processes. Students will be encouraged to develop and apply both 2D and 3D techniques and will apply both analogue (traditional) and digital (new technology) approaches to ensure they develop individual creative identities and ways of working relevant to current and emerging creative sector standards.
• Students on the course will be introduced to future proof interpretations of communication and will have the opportunity to develop work beyond a digital portfolio. Students will be encouraged to seek opportunities for communication in a range of products, campaigns, and media- offering them potential to create a truly individual body of work ready to pursue their graduate goals.
• This course, along with others in the suite of Fashion courses is highly internationally focused. Students benefit from a wealth of international experience established by the course founders; who are passionate about ensuring global collaboration and industry readiness and who seek opportunities to develop solid international awareness and experience where possible. Themes included within course modules embrace this global approach and students are encouraged to consider diverse perspectives and references from the start of the course.

Admission Requirements

• Indian Students-Students who have passed the Higher Secondary Certificate with a minimum GPA of 3.5 or the Equivalent to 65% of total GPA.
• Arab Students need to meet any of the following-
  • Students who hold an International Baccalaureate (IB) from High School with a minimum score of 30 overall.
  • Students who have 3 A-level passes with a minimum grade of C or above.
  • Students who hold a Diploma with 2.5 GPA out of 4 or 3.0 CGPA out of 5 (subject to syllabus match).
  • Students who completed American high school should have 2 APs with 2 points or higher.
  • Students who hold Council for the Indian School Certificate Examinations or Central Board of Secondary Education.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6

Remarks:

• Indian Students IELTS Waiver:-65% in Standard XII English language from certain examination boards only (Central boards, Maharashtra, West Bengal, Karnataka, Tamil Nadu, Andhra Pradesh, Kerala and Uttarakhand).