Program Description

The rise of digital technology has reshaped the way companies look to reach and engage with their customers. By studying our International Digital Marketing top-up, you will get the opportunity to learn how international organisations are harnessing this change. From social media to mobile advertising, and from wearable technology to micro-targeting, there are now a multitude of new ways companies can build their brands, attract business and interact with their customers. This course, primarily aimed at international students, gives you the opportunity to gain hands-on experience in digital marketing techniques, with a focus on practical marketing, digital marketing skills development and emerging themes in digital marketing, and how they all relate to an international business context.

You can study the course over one-year, if you enter at Level 6, or over two-years, if you enter at Level 5. During the course, there are modules dedicated to providing you with the chance to develop your English language skills, as well as help prepare you for your future career – something you can also do through sessions in our DigiComm Lab, which is equipped with industry relevant software, designed to allow you to work in an environment that mirrors that of a digital marketing agency.

Admission Requirements

• Indian Students-Students who have passed the Higher Secondary Certificate with a minimum GPA of 3.5 or the Equivalent to 65% of total GPA.
• Arab Students need to meet any of the following-
  • Students who hold an International Baccalaureate (IB) from High School with a minimum score of 30 overall.
  • Students who have 3 A-level passes with a minimum grade of C or above.
  • Students who hold a Diploma with 2.5 GPA out of 4 or 3.0 CGPA out of 5 (subject to syllabus match).
  • Students who completed American high school should have 2 APs with 2 points or higher.
  • Students who hold Council for the Indian School Certificate Examinations or Central Board of Secondary Education.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6

Remarks:

• Indian Students IELTS Waiver:-65% in Standard XII English language from certain examination boards only (Central boards, Maharashtra, West Bengal, Karnataka, Tamil Nadu, Andhra Pradesh, Kerala and Uttarakhand).