Program Description

Why you should study this course?

• Internationally renowned staff 
  As experienced practitioners, our current staff have spent time in industry prior to joining academia, in roles such as marketing managers and directors of private and public sector organisations. Many are recognised both nationally and internationally in their respective fields of specialism, publishing their research in the highest quality academic journals, including Journal of Marketing Management, Journal of Business Research, Psychology and Marketing and Journal of Consumer Behaviour to name but a few. (Staff may be subject to change).
• Industry Insight 
  There is also a high degree of practitioner input. Guest speakers from industry are invited to give talks about their experiences, which in recent years, has included speakers from McCann Erickson, ITV Studios, Millward Brown, Marston’s and the Mixed Reality Studio among others.
• Industry links 
  Excellent industry links with companies including IBM, Microsoft, Hewlett Packard, Procter and Gamble, L'Oreal, Warner Brothers, 3M, BMW, Disney, Rolls Royce and Peugeot.
• Professional Standard equipment 
  Access our DigiComm Lab4, equipped with the latest industry-standard marketing and advertising software and devices to support your creative development and give you the skills graduate employers require.
• Career development support
  You will have access to a Success Coach who will be able to support your academic progress through drop-in sessions or one-to-one meetings.  You can also work with our Talent Team who provide expertise, guidance, and support in progressing your career.

Admission Requirements

• Indian Students-Students who have passed the Higher Secondary Certificate with a minimum GPA of 3.5 or the Equivalent to 65% of total GPA.
• Arab Students need to meet any of the following-
  • Students who hold an International Baccalaureate (IB) from High School with a minimum score of 30 overall.
  • Students who have 3 A-level passes with a minimum grade of C or above.
  • Students who hold a Diploma with 2.5 GPA out of 4 or 3.0 CGPA out of 5 (subject to syllabus match).
  • Students who completed American high school should have 2 APs with 2 points or higher.
  • Students who hold Council for the Indian School Certificate Examinations or Central Board of Secondary Education.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6

Remarks:

• Indian Students IELTS Waiver:-65% in Standard XII English language from certain examination boards only (Central boards, Maharashtra, West Bengal, Karnataka, Tamil Nadu, Andhra Pradesh, Kerala and Uttarakhand).