Program Description

Build awareness and understanding of contemporary marketing, and develop your creative, analytical, interpersonal and communications skills to kick-start your marketing career. Marketing plays an enormous part in our everyday lives – in fact, it is present in almost every exchange of goods and services. For those with creative flair, analytical minds and a love of communicating, our Marketing BA (Hons) course could lead to a potential future career in this exciting field. 

• Explore all areas of sales and marketing from the creative to the analytical – whether that is advertising and brands, consumer behaviour and retailing, or new product development and market research.
• Develop your awareness and understanding of contemporary marketing and advertising concepts and theories and utilise appropriate analysis tools to investigate a marketing and/or advertising problem and develop appropriate solutions.
• Gain hands-on experience of developing marketing plans and strategy and work in teams to create innovative solutions to an advertising brief and then pitch them to a client.

On successful completion of the course, you will be able to:

• Demonstrate a comprehensive knowledge and understanding of: the essential principles and practice of marketing and advertising; how an organisation interacts with its external environment customers and stakeholders.
• Identify and analyse relevant sources of marketing information and research techniques across different contexts and cultures.
• Appreciate current contemporary issues including sustainability, ethics and corporate social responsibility in marketing and digital marketing.
• Effectively use specialist tools in digital and social media marketing using appropriate software.
• Demonstrate knowledge and understanding of the holistic nature of a business organisation, the financial management of organisations and the strategic management and operational aspects of marketing within a business context.

Admission Requirements

• Indian Students-Students who have passed the Higher Secondary Certificate with a minimum GPA of 3.5 or the Equivalent to 65% of total GPA.
• Arab Students need to meet any of the following-
  • Students who hold an International Baccalaureate (IB) from High School with a minimum score of 30 overall.
  • Students who have 3 A-level passes with a minimum grade of C or above.
  • Students who hold a Diploma with 2.5 GPA out of 4 or 3.0 CGPA out of 5 (subject to syllabus match).
  • Students who completed American high school should have 2 APs with 2 points or higher.
  • Students who hold Council for the Indian School Certificate Examinations or Central Board of Secondary Education.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6

Remarks:

• Indian Students IELTS Waiver:-65% in Standard XII English language from certain examination boards only (Central boards, Maharashtra, West Bengal, Karnataka, Tamil Nadu, Andhra Pradesh, Kerala and Uttarakhand).