Program Description

From online behavioural marketing to in-game advertising, and from SMS marketing to app-based adverts, digital marketing has revolutionised the way advertisers sell and consumers buy. And as the established major players and ambitious start-ups continue to develop and expand the landscape, so a ‘digital skills gap’ has appeared, both in the UK and internationally.

This course aims to help fill that gap by providing you with the knowledge and expertise you will need to make an impact in this rapidly expanding global industry.There are six entry points through the year. This allows you to start when it is most suitable.

• Learn the theoretical and practical skills that are demanded by the world’s leading digital marketers
• Study with seasoned professionals, academics and practicing experts, focusing on areas such as Marketing Data Analysis and Marketing Communications
• Develop your entrepreneurial expertise through seminars, workshops, project work and our well-established links with the local digital community
• Gain an understanding of the strategic knowledge and skills you will need to make effective business decisions and become a successful digital professional
• Explore the innovative creative concepts that are driving the latest global digital success stories, and develop the confidence to take your own imaginative ‘leaps of faith’
• Challenge yourself as you study the theory and practice behind audience behaviour and what make consumers buy (or not buy) products and services
• Benefit from studying at a university with recognised expertise in ‘Big Data’, and a campus that is home to Phase 1 of the award-winning MK Data Hub.

Admission Requirements

Indian & Arab Students:-Bachelor's degree (55% or more  in an appropriate subject from a recognised university.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6

Remarks:

Indian Students IELTS Waiver: - 

• At least 70% marks in English language course in Higher Secondary School.
• Punjab and Haryana Boards will not get IELTS waive off.