Program Description

Develop the essential, digitally relevant skills for the world of advertising, copywriting and marketing communications, opening up opportunities in specialist agencies, integrated brand communications and client side brand management.Gain vital work experience and awareness on placement and working with external agencies, and build your network of industry contacts. Relate marketing to finance, HRM and operations and take specialist units in PR and e-Business.Examine international business and marketing management - branding, buyer behaviour, distribution and competition - with specialist units in marketing communications, media analysis and planning.

• Learn essential skills in advertising and copy writing - using a mixture of traditional marketing and media communications and more modern tools such as Facebook, Twitter and Instagram
• Study areas including PR, creating marketing communications, marketing communications practice, and marketing in contemporary contexts
• Develop your knowledge and experience in your final year by working with real companies on real issues
• Gain additional employability skills in communication, problem-solving and teamwork
• Challenge yourself with an optional sandwich placement year
• Benefit from a course that reflects the Business School’s commitment to practice based and research informed education and is accredited by the Chartered Institute of Marketing (CIM)

Admission Requirements

• Indian Students:-Year 12 with 55% overall.
• Arab Students:- Any of the following:-
  • 2 A level passes (minimum C and D)
  • International Baccalaureate (24 points)
  • A recognised Foundation degree

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6

Remarks:

Indian Students IELTS Waiver: - 

• At least 70% marks in English language course in Higher Secondary School.
• Punjab and Haryana Boards will not get IELTS waive off.