Program Description

In order to remain competitive, businesses are looking for graduates able to work in a flexible, collaborative way in order to provide innovative marketing solutions to often complex, open-ended problems. This course is designed to develop these skills through an energising approach that links academic theory and real-world projects in realistic business and marketing settings.

In your first year, you gain the core business knowledge you need, from accounting and business practice to managing people and using data to build a business. You then go on to explore aspects of business and marketing such as brand management; contemporary issues; leadership and management; operations and project management; and strategy and innovation. In your final year, you complete a dissertation in an area of interest in marketing.

• Benefit from a degree that combines marketing knowledge with general business and soft management skills, giving you the capabilities to work across many different task roles
• Learn through a wide range of methods including academic writing; reports and presentations; time-limited talks simulating real-world demands; individual and group projects; and exams
• Study in our Business Pods that simulate a modern office environment
• Develop transferable skills in problem-solving; work analysis; presentation; team-working; communication; and critical thinking
• Take the course over four years and benefit from a fee-free year in industry (see below), gaining experience, building your CV and making contacts for the future
• If you need an entry route into degree-level study, start with a Foundation Year (see below), completion of which guarantees you entry to this degree course

Admission Requirements

• Indian Students:-Year 12 with 55% overall.
• Arab Students:- Any of the following:-
  • 2 A level passes (minimum C and D)
  • International Baccalaureate (24 points)
  • A recognised Foundation degree

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6

Remarks:

Indian Students IELTS Waiver: - 

• At least 70% marks in English language course in Higher Secondary School.
• Punjab and Haryana Boards will not get IELTS waive off.