Program Description

Central to life in the 21st century, marketing embraces psychology, management, sociology and popular culture. This course introduces you to all these wider fields while drilling down to study buyer behaviour, marketing data analysis, branding, innovation, competition, media channels and communications. You engage with both the theory and practice of marketing, making links between your studies and workplace practice. You also work on practical marketing projects from real companies, learning from professional practitioners. Our professionally accredited course provides you with the opportunity to take the Introductory Certificate in Marketing qualification awarded by the renowned Chartered Institute of Marketing (CIM), with further exemption opportunities for the CIM Professional Certificate and CIM Professional Diploma.

• Study the latest in marketing and communications developments across contemporary contexts, including international business
• Learn from staff with extensive industry experience while working on real marketing projects
• Explore a range of potential career options including sales; brand management; business development; market research; communications; and customer liaison
• Benefit from a degree that allows you to step into a marketing career using your CIM qualification
• Develop your career opportunities with a year’s fee-free placement in industry (see below), building your experience, adding to your CV and helping you make contacts for the future

Admission Requirements

• Indian Students:-Year 12 with 55% overall.
• Arab Students:- Any of the following:-
  • 2 A level passes (minimum C and D)
  • International Baccalaureate (24 points)
  • A recognised Foundation degree

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6

Remarks:

Indian Students IELTS Waiver: - 

• At least 70% marks in English language course in Higher Secondary School.
• Punjab and Haryana Boards will not get IELTS waive off.