BSc (Hons) Marketing with International Tourism Management
Program Description
The degree offers students a firm grounding in business and marketing with an industry focus in tourism management, opening up a range of career directions. It allows you to develop a wide understanding of the tourism industry while giving you the practical skills to take on a management role across a range of sectors including travel, hotel and leisure. Through a combination of classroom-based learning and fieldwork, you study a broad number of areas including the business of tourism and hospitality; intercultural management in tourism; principles of marketing; critical issues in tourism and hospitality; consumer behaviour; and marketing communications in the digital age.The University of Bedfordshire is a member of The Association for Tourism in Higher Education (ATHE). ATHE is the subject association for tourism in higher education in the UK. It represents universities that are leading providers of tourism programmes.
- Learn essential skills for a career in the tourism industry, in a department with close links to local tourism, hospitality and business organisations
- Apply your understanding of theory to real-life briefs and case studies
- Gain additional insights through field trips to local and international organisations, facilitated by your academic team
- Learn a range of transferable skills to become a self-directed, self-regulated and reflexive individual
- Benefit from a course that opens up career opportunities as a manager or marketing manager across conference organisation; outdoor activities; education; theme parks; tourist information; travel agencies; tour operators; the hotel and leisure industry. You can also go on to postgraduate study in the field
- Take the degree over four years and include a fee-free year in industry (see below), gaining experience, building your CV and making contacts for the future
Admission Requirements
- Indian Students:-Year 12 with 55% overall.
- Arab Students:- Any of the following:-
- 2 A level passes (minimum C and D)
- International Baccalaureate (24 points)
- A recognised Foundation degree
IELTS Requirements
Listening |
Reading |
Writing |
Speaking |
Overall |
5.5 |
5.5 |
5.5 |
5.5 |
6 |
Remarks:
Indian Students IELTS Waiver: -
- At least 70% marks in English language course in Higher Secondary School.
- Punjab and Haryana Boards will not get IELTS waive off.