Program Description

The MSc Digital Marketing Management at Cardiff Metropolitan University has been designed in conjunction with the Digital Marketing Institute and the needs of the digital industry. It will equip you with a wide range of digital and social media marketing knowledge and techniques. The aim of the degree is to develop digital marketers who can succeed at a managerial level in today's demanding digital marketing landscape.Digital marketing channels have revolutionised the manner in which all businesses operate and market their business activities - as such digital marketing is a pivotal 'must do' activity. Consequently, employers from all sectors are seeking out graduates with digital marketing skills in an endeavour to capitalise on current and future digital trends. This degree has professional practice at its core with content being created and delivered by both academic staff and industry practitioners.During your time with us, you will gain critical insights into:

• The Digital Customer and their buying behaviour and how this differs from offline customers.
• How organisations engage and interact with Digital Customers.
• The latest theories, trends and techniques in the use of Search Engine Optimisation (SEO), Pay-per-Click (PPC) and Social Media Marketing.
• The metrics and methodologies of the digital analytics businesses such as Google, AdWords and Twitter Analytics through Google's Analytics Individual Qualification (IQ) scheme.
• The structure and content of the course will allow you to develop your skills through working on real campaigns in collaboration with relevant businesses. 

Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this degree will give you the skills and knowledge to excel at a managerial level by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and changing digital marketing landscape.

Admission Requirements

• General Requirement:-
  • Indian Students-More than 50% in Graduation.
  • Arab Students- 4 year degree 60% or a GPA of 2.5 or above on the scale of 4, 4 being the highest) OR 3 year Honours degree with a 1st Class or 2nd Class.
• All students should hold a relevant first degree or equivalent, at least Lower Second class (2:2) or relevant experience, that will need to be evidenced and verified and for which references will be sought.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6

Remarks:

• For IELTS Waiver  -  At least 65% marks in English in Higher Secondary School
• MOI will not be accepted.
• No IELTS Waiver for Punjab and Haryana