Program Description

The broad aim of the programme is to produce marketers and marketing managers who can run and successfully integrate at a managerial level in a broad range of organisational and marketing environments. The course will be suitable for graduates motivated by the desire to launch a career or develop an existing one in the marketing field. This means that you will not be content to merely be presented with sets of theories and principles of marketing, but also expect to be given ample opportunity to critically evaluate the usefulness of these theories and principles in practice, especially in relation to your own particular needs. The MSc Strategic Marketing will provide this opportunity in a number of ways, from case studies, projects through to the final thesis orientated assessment. We believe this programme gives its students the best chance to do well in a jobs market that will expect leaders and managers of the future to be equipped with the insights, education and skills needed to operate in what will be increasingly knowledge-intensive and complex environments.​​

Admission Requirements

• General Requirement:-
  • Indian Students-More than 50% in Graduation.
  • Arab Students- 4 year degree 60% or a GPA of 2.5 or above on the scale of 4(4 being the highest) OR 3 year Honours degree with a 1st Class or 2nd Class.
• All students should hold a relevant first degree or equivalent, at least Lower Second class or relevant experience, that will need to be evidenced and verified and for which references will be sought.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6

Remarks:

• For IELTS Waiver  -  At least 65% marks in English in Higher Secondary School
• MOI will not be accepted.
• No IELTS Waiver for Punjab and Haryana