Program Description

Master's in Strategic Marketing is designed for graduates and qualified managers to learn about the latest developments and practices in strategic marketing. It will suit those looking to enter a career in marketing consultancy or pursue management careers in marketing.

The course will advance your marketing skills and prepare you for the competitive challenges of the global marketplace. You'll gain a comprehensive understanding of marketing strategy, market research, digital marketing, brand management and global marketing, plus the skills to manage the relationship between an organisation and its customers.Graduates of this degree are currently working as consultants and as marketing and marketing communications managers for companies such as PricewaterhouseCoopers (PwC), Co-op Group, Italian automotive technology manufacturer Magneti Marelli and Norwegian food products manufacturer Mills DA, as well as various private companies, non-profits and government organisations around the world.

Admission Requirements

• You should have an undergraduate degree at 2.2 or above, or equivalent qualification, from a recognised university or higher education institute.
• General Requirement
  • Indian Students- Four year bachelor degree with a minimum of 55% in Final Year (However, if graduating from one of the top universities: Mumbai University, Savitribai Phule Pune University (Pune University), Calcutta University, Delhi University, Bangalore University and Madras University; a minimum of 50% in final year is required). 
    Note: More specialised courses require four year bachelor degree with a minimum of 65% in final year.(However, if graduating from one of the top universities: Mumbai University, Savitribai Phule Pune University (Pune University), Calcutta University, Delhi University, Bangalore University and Madras University; a minimum of 60% in final year is required).
  • Arab Students-Bachelors Degree with 60% or GPA 2.5/4 for UK 2:2 and GPA 3/4 for UK 2.1

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6.5

Remarks:

• Indian Students for IELTS Waiver - At least 75% marks in English language course in Higher Secondary School.
• No IELTS Waiver for Punjab and Haryana