Program Description

The art of advertising has been a part of the selling process for as long as people and organizations have exchanged desired products and services. In our globally connected marketplace today, the demand for advertising experts who can meet consumer needs is ever increasing. Gannon’s advertising communication program will lead you to master the principles of advertising and marketing to make your own mark inorganizations large or small, for-profit or nonprofit, local or international.Gain real-world experience through a three-credit internship opportunity that is required prior to graduation.The program’s location in the Center for Communication and the Arts puts access to the resources of all of the University’s communication, media and arts faculty and technology at your fingertips.Get valuable experience through on- and off-campus placements that can be local, national or international.Gain real-world knowledge through key advertising communication courses including:

• Fundamentals of Advertising: Gain a strong foundation in the building blocks of the business: creativity, integrated marketing communication, agency structure and media options.
• Principles of Public Relations: An exciting career as a public relations professional starts with this course, which will give you a foundation in public relations strategies and communication tools.
• Integrated Marketing Campaign Development: Student teams collaborate as an in-class agency to compete and win the account of an actual local nonprofit organization with the guidance of a local advertising professional.

Admission Requirements

• A minimum GPA of 2.5 /4 in Year 12th or equivalent.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
6	6	6	6	6

Remarks:

• Scholarship Details- Upto 65% scholarship for students from South Asian Countries.
• No SAT score Required
• MOI not accepted to get English requirement waiver