Program Description

Marketing means creating, communicating and delivering value to customers. With Gannon’s marketing concentration, you’ll help organizations discover unmet customer needs and wants, and develop products and services to satisfy those needs. You will also use advertising, promotion, pricing, distribution, personal selling and customer relationship management techniques to build strong brands that attract and retain customers in this dynamic career field. Gain practical knowledge through key marketing courses including:

• Marketing Research: Understand and apply the procedures an organization uses to collect, tabulate and analyze data about consumer needs and wants.
• Strategic Marketing Management: Gain real-world experience in strategic marketing planning by working with organizations to develop a comprehensive marketing plan to improve its operations.
• Marketing Communications: Study and apply the processes by which integrated marketing communication programs are planned, developed, executed and measured.

Admission Requirements

• A minimum GPA of 3/4 or B Grade in Year 12th or equivalent.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
6	6	6	6	6

Remarks:

• Scholarship Details- Upto 65% scholarship for students from South Asian Countries.
• No SAT score Required
• MOI not accepted to get English requirement waiver