Program Description

International marketing is vital for businesses to connect with their customers in an increasingly competitive, and rapidly evolving, marketplace. This course will give you the expertise necessary to thrive in this dynamic landscape.  You’ll gain the knowledge, technical and personal skills to operate across a range of dynamic and competitive international marketing environments.  We’ll provide you with knowledge from experts with extensive links to industry, people who understand what it takes to succeed in this field, plus leading researchers at the cutting edge of knowledge. Their expertise will help you develop an understanding of international marketing and how it’s applied in industry. Marketing encompasses a wide range of subject areas. On this course you’ll learn about marketing in the international, global and operational context. You’ll develop a broad range of knowledge and skills across marketing, with a particular focus on global markets. These skills include research and insight, communication and networking ability, creativity and writing, planning and teamwork. 

The units you’ll study are enriched by internationally renowned and research active academics. Our team are experts in their respective fields, particularly in business-to-business and place marketing, with extensive industry experience. You’ll critically explore topics such as branding, marketing planning, digital communications and more during a selection of core units. You’ll further explore the challenges and opportunities of the global external environment to enrich your insights around the application and evaluation of key marketing principles. 

Admission Requirements

• General Requirement:-
  • Arab Students Requirement:- Qualifications we can accept include:
    • a four year bachelors degree with good grades from a recognised Saudi university
    • a three year bachelors degree with good grades awarded by a military institution
    • a postgraduate diploma with required grades
    • a masters degree with required grades
  • Indian Students:- Acceptable qualifications can include: BA, BCom, BBA, BBM,BMM, BE (Engineering), BTech
• You’ll need a UK honours degree – at least a 55%-60% or the international equivalent.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6.5

Remarks:

IELTS Waiver for Indian Students:- 

• We will accept the following XII standard English State Boards with a score of 70% or above as an alternative to IELTS: CBSE, CISCE (ISC)
• We will accept the following XII standard English State Boards with a score of 80% or above as an alternative to IELTS: Maharashtra, Tamil Nadu,  West Bengal Boards