Program Description

The fashion industry is constantly evolving and now more than ever is undergoing extreme transformative change. A new generation of consumers are rallying against the fast-fashion ethos and are instead favouring a more cyclical approach to consumption and production. Cultural shifts are also affecting the industry, with brands having to re-evaluate their cultural purpose, identity and the way in which they communicate to the consumer to ensure greater transparency and authenticity. 

This programme is aimed at students who want to gain experience of both the strategic and creative aspects of fashion marketing. Whilst studying on MSc International Fashion Marketing, students will produce innovative marketing campaigns for fashion brands through a variety of different communications media, while supporting their strategic and creative process with fundamental theoretical knowledge. They will also learn how to adapt and thrive in an ever-changing global market and forge a successful career in the creative and cultural industries. With a strong emphasis on employability and social responsibility, this course will equip its students with a mastery of the key skills required to help evolve the fashion system to become more ethically conscious, socially progressive and environmentally sustainable.

Admission Requirements

• General Requirement:-
  • Arab Students Requirement:- Qualifications we can accept include:
    • a four year bachelors degree with good grades from a recognised Saudi university
    • a three year bachelors degree with good grades awarded by a military institution
    • a postgraduate diploma with required grades
    • a masters degree with required grades
  • Indian Students:- Acceptable qualifications can include: BA, BCom, BBA, BBM,BMM, BE (Engineering), BTech
• A minimum of 55%-60% Honours degree is required. Equivalent EU/international qualifications are also accepted.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6.5

Remarks:

IELTS Waiver for Indian Students:- 

• We will accept the following XII standard English State Boards with a score of 70% or above as an alternative to IELTS: CBSE, CISCE (ISC)
• We will accept the following XII standard English State Boards with a score of 80% or above as an alternative to IELTS: Maharashtra, Tamil Nadu,  West Bengal Boards