Program Description

Marketing has changed with the arrival of the digital era. Today, any business can operate on an international scale via different online channels. With so much competition, connecting with customers has never been more important.This industry-accredited masters offers you the chance to explore the latest thinking and techniques in this rapidly changing field.You'll look at both traditional and digital marketing principles and strategies, as you develop an in-depth understanding of the marketing role in organisations of all shapes and sizes. You’ll also examine the issues and opportunities in marketing, strategy and consumer behaviour. Working on live client briefs and the opportunity to participate in internships will see you put theory into practice. You’ll be building a portfolio while you study, ready to apply for jobs as soon as you graduate.You’ll discuss marketing in the context of contemporary business issues whilst developing your knowledge of international branding and digital media. Whether you’re already working in marketing or you’re looking to move into the sector, it’s an opportunity to develop the expertise you’ll need to succeed.

Admission Requirements

• General Requirement:-
  • Arab Students Requirement:- Qualifications we can accept include:
    • a four year bachelors degree with good grades from a recognised Saudi university
    • a three year bachelors degree with good grades awarded by a military institution
    • a postgraduate diploma with required grades
    • a masters degree with required grades
  • Indian Students:- Acceptable qualifications can include: BA, BCom, BBA, BBM,BMM, BE (Engineering), BTech
• You’ll need a UK honours degree – at least a 55%-60% or the international equivalent. 

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6.5

Remarks:

IELTS Waiver for Indian Students:- 

• We will accept the following XII standard English State Boards with a score of 70% or above as an alternative to IELTS: CBSE, CISCE (ISC)
• We will accept the following XII standard English State Boards with a score of 80% or above as an alternative to IELTS: Maharashtra, Tamil Nadu,  West Bengal Boards