BSc (Hons) Fashion Marketing

Program Description

BSc (Hons) Fashion Marketing will equip students with the essential skills needed for a career in fashion marketing. The increasingly competitive world of fashion relies on good marketing strategies to succeed. The curriculum emphasis of this course is the development and application of key marketing theories and covers all aspects of fashion marketing in a global and circular economy. From a small business start-up to the luxury brand catwalk, students will study a diverse range of subjects with industry experts, collaborations, and self-directed study choices.

Marketing teams plan and design all communications between the brand and the customer, directly influencing the number of items sold and therefore the profitability of the business. Throughout this programme, there is particular emphasis on the circular economy, and the influence that sustainable business models have on the environment and on the relationship with the customer. Students will learn about interactive fashion marketing, digital marketing, artificial intelligence, personalised fashion marketing, micro-influencers, sustainability, and user-generated content.  Underpinning this is a thorough knowledge of the fashion industry, the product development process, and the local/global socio-economic influence on fashion and the marketing message. 

Admission Requirements

General Requirement:-

  • Arab Students:-You must have at least one of the following:
    • Tawjihiyah plus foundation year
    • a higher technical institute diploma
    • a junior health college diploma
    • an associate degree
    • an undergraduate diploma
  • Indian Students:- You must have both:
    • Require 60% or above in Higher Secondary School Certificate (Standard XII)
    • Require 60% or above in English Language and Mathematics in Standard X.

IELTS Requirements

Listening Reading Writing Speaking Overall
5.5 5.5 5.5 5.5 6

Remarks:

  • IELTS Waiver for Indian Students:-
    • We will accept the following XII standard English State Boards with a score of 70% or above as an alternative to IELTS: CBSE, CISCE (ISC)
    • We will accept the following XII standard English State Boards with a score of 80% or above as an alternative to IELTS: Maharashtra, Tamil Nadu,  West Bengal Boards
  • Placement year option available for this course

Course Features
  • Country United Kingdom
  • City Manchester
  • State England
  • Course Duration 3 Years
  • Application fee 0 GBP
  • Tuition fees yearly 18,000 GBP
  • Cost of Living per year 10,000 GBP
  • Starting dates September
  • IELTS (Total) 6
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