Program Description

Marketing is a business function with the power to shape everything from sales and customer service to product development and brand loyalty. The best marketers see the big picture – when they look at the business landscape, they identify the opportunities to communicate and influence audiences, and spot the threats that could damage their brands. This marketing degree is all about exploring that landscape, taking those opportunities and avoiding those threats.

You’ll look at different media and methods of communication, study how to analyse and segment audiences, and discover how to craft and deliver the right message at the right time. To start with, you’ll learn about marketing fundamentals, but you’ll also have the flexibility to choose units that interest you most as you progress. By the time you leave us, you’ll not only understand the theory behind effective marketing – you’ll also have a range of practical, professional skills.

Admission Requirements

General Requirement:-

• Arab Students:-You must have at least one of the following:
  • Tawjihiyah plus foundation year
  • a higher technical institute diploma
  • a junior health college diploma
  • an associate degree
  • an undergraduate diploma
• Indian Students:- You must have both:
  • Require 60% or above in Higher Secondary School Certificate (Standard XII)
  • Require 60% or above in English Language and Mathematics in Standard X.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6

Remarks:

• IELTS Waiver for Indian Students:-
  • We will accept the following XII standard English State Boards with a score of 70% or above as an alternative to IELTS: CBSE, CISCE (ISC)
  • We will accept the following XII standard English State Boards with a score of 80% or above as an alternative to IELTS: Maharashtra, Tamil Nadu,  West Bengal Boards
• Placement year and Foundation option available for this course