Program Description

Whatever the brand, whatever the market and whatever the media, successful advertising brings together a combination of creative thinking, commercial awareness and strategic insight. The kind of people who excel in the industry don’t just offer exciting ideas, but also have an excellent eye for detail, a flair for communication and an instinctive understanding of their audience.

You'll learn about consumer behaviour, brand management and digital marketing communications – to name a few areas. You’ll get to grips with the media landscape, exploring integrated campaigns that balance traditional and digital channels. Put your creative abilities to the test, turning your own ideas into memorable advertising and learn how it all fits in to a greater marketing strategy designed to build brands.Along the way, you’ll have access to the real professionals – whether as guest lecturers, campaign clients or placement employers. So, by the time you leave us, you’ll be ready to join their ranks in the industry.

Admission Requirements

General Requirement:-

• Arab Students:-You must have at least one of the following:
  • Tawjihiyah plus foundation year
  • a higher technical institute diploma
  • a junior health college diploma
  • an associate degree
  • an undergraduate diploma
• Indian Students:- You must have both:
  • Require 60% or above in Higher Secondary School Certificate (Standard XII)
  • Require 60% or above in English Language and Mathematics in Standard X.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6

Remarks:

• IELTS Waiver for Indian Students:-
  • We will accept the following XII standard English State Boards with a score of 70% or above as an alternative to IELTS: CBSE, CISCE (ISC)
  • We will accept the following XII standard English State Boards with a score of 80% or above as an alternative to IELTS: Maharashtra, Tamil Nadu,  West Bengal Boards
• Placement year and Foundation option available for this course