Program Description

Fashion is an international industry, influencing a growing number of products and services. This distinctive programme helps you to develop both traditional and digital skills and expertise in fashion brand development and communication to succeed in this exciting and dynamic industry.

The programme explores the key aspects of international fashion branding through both traditional and digital practices. You will gain a thorough understanding of areas such as brand management and marketing, fashion brand development and promotion, fashion buying and visual merchandising in retail, and sustainable fashion. In year 4, you will gain a strategic view of the fashion industry, with a focus on internationalisation strategy within the context of communication and branding.

We will support you as you discover and develop your digital skills in an increasingly popular and important part of fashion brand development in the industry, with fashion creation software such as Adobe Creative Suite and Lectra. This provides you with relevant industry skills and allows you to develop a portfolio of creative work across all four years of study.

We work hard to organise guest lectures from fashion practitioners and industry leaders to talk to students, giving you an invaluable insight into the connection between theory and practice. We have strong links with a wide range of major fashion companies, including Cruise, USC, House of Fraser, Reiss, John Lewis, Schuh, Johnstones of Elgin, Eleganza Sposa, Strathberry, M&Co, 18 Montrose, Next, GANT and Cortefiel.

Admission Requirements

Indian Students:-

• Require overall 60% or above and minimum 60% in each subject in XII Standard Exams.
• Require 70% or above in English and Maths in Standard X.

Arab Students

• Students who have sat a secondary school qualification in Saudi Arabia are not generally able to join an undergraduate programme at the University and would be required to undertake a foundation programme before joining one of our undergraduate programmes at GCU.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6

Remarks:

IELTS waiver information for Indian Students:- 70% marks in English in Higher Secondary School