Program Description

Combining traditional and digital marketing, this course will provide you with the knowledge and expertise required for a successful career locally or internationally. You will gain a sound understanding of specific aspects of marketing, leading to a wide range of career options.

Marketing involves almost every aspect of an organisation, from advertising, sales, market research and new product development to the creation, promotion and protection of a company brand. Through understanding customers and their needs and desires a company can make itself, its goods or its services irresistible to consumers.

Our excellent industry links provide you with opportunities to engage in real-life projects and case studies, putting into practice the theory learned throughout the programme.

A recent development to the International Marketing programme is the inclusion of digital and data analytic modules to enhance employability and meet the needs of a digitally evolving sector.

Admission Requirements

Indian Students:-

• Require overall 60% or above and minimum 60% in each subject in XII Standard Exams.
• Require 70% or above in English and Maths in Standard X.

Arab Students

• Students who have sat a secondary school qualification in Saudi Arabia are not generally able to join an undergraduate programme at the University and would be required to undertake a foundation programme before joining one of our undergraduate programmes at GCU.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6

Remarks:

IELTS waiver information for Indian Students:- 70% marks in English in Higher Secondary School