Program Description

Develop insights into the latest techniques of marketing communications research and practice. You'll be equipped with key knowledge and skills allowing you to meet the ever-changing industry challenges whilst influencing ethical and sustainable marketing. Why study MA Marketing Communications at BU? 

• Develop, implement and critically evaluate marketing communications strategies, from both a theoretical and practical perspective
• Discover new and emerging forms of marketing communications such as branded content, branded entertainment and digital storytelling
• Develop insights into the latest techniques of marketing communications research and practice
• Benefit from strong industry connections with relevant professional bodies in the UK
• Gain professional qualifications through the CIM Graduate Gateway with exemptions once you’ve completed your course
• Graduate with the skills to pursue a successful career in advertising, marketing, public relations, branding or any other marketing communications-related field.

Admission Requirements

• General Requirement:-
  • Indian Students:-You need to have an Indian Bachelor’s (Honours) degree from a recognised higher education institution in a relevant subject and to have met the minimum required grades
  • Arab Students:-You are eligible to apply for a taught Master’s programme if you have: Bachelor’s degree
• The normal requirements for embarking upon this degree are:
  • A Bachelors Honours degree with 55%-60% in a required.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
6	6	6	6	6.5

Remarks:

• IELTS waiver for Indian Student:-
  • IELTS waiver is given to State Boards Only from Maharashtra, Tamil Nadu, Karnataka State.
  • MoI accepted if UG completed in past One year from the Course application date)
• Study Options:-2 years with optional 30-week work placement