Program Description

This course will suit those with a background in business, management, marketing, computer science or information and technology management who wish to advance and reorient their marketing and user experience skills, knowledge and techniques. Why study MSc Marketing & User Experience? 

• Become highly employable by acquiring a combination of marketing knowledge and the technical skills to design and manage the user experience
• Expand your knowledge about a range of digital marketing concepts and integrated marketing communication campaigns
• Learn how to design and develop digital products, services and solutions by applying human-centred design principles and techniques
• Explore the psychological theories of decision making and behaviour change and design methods for persuasive technology
• Choose to complete a 30-week work placement with a UX employer to help increase your employability even further.

Admission Requirements

• General Requirement:-
  • Indian Students:-You need to have an Indian Bachelor’s (Honours) degree from a recognised higher education institution in a relevant subject and to have met the minimum required grades
  • Arab Students:-You are eligible to apply for a taught Master’s programme if you have: Bachelor’s degree
• The normal requirements for embarking upon this degree are:
  • A Bachelors Honours degree with 55%-60% in any subject.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6

Remarks:

• IELTS waiver for Indian Student:-
  • IELTS waiver is given to State Boards Only from Maharashtra, Tamil Nadu, Karnataka State.
  • MoI accepted if UG completed in past One year from the Course application date)
• Study Options:-2 years with optional 30-week work placement