Program Description

On this conversion course you will learn the principles of tourism marketing management, providing you with a framework to understand business development and marketing planning in an increasingly fast-paced, global industry. Why study MSc Tourism Marketing Management at BU? 

• Study at one of the top-ten ranked universities in the world for tourism and hospitality
• Develop a critical understanding of contemporary issues in marketing, question trends and explore the role of IT and social media in destination management and marketing
• Examine the relationships between the customer experience and marketing organisations, research planning, budgeting, marketing strategies and communication
• Choose to complete an optional 30-week work placement to further enhance your employability
• Benefit from experiencing a new country and culture with the option to study a semester abroad
• Learn from specialist, internationally recognised academic staff who are actively involved in research and consultancy, ensuring the curriculum is informed by cutting-edge knowledge and practice.

Admission Requirements

• General Requirement:-
  • Indian Students:-You need to have an Indian Bachelor’s (Honours) degree from a recognised higher education institution in a relevant subject and to have met the minimum required grades
  • Arab Students:-You are eligible to apply for a taught Master’s programme if you have: Bachelor’s degree
• The normal requirements for embarking upon this degree are:
  • A Bachelors Honours degree with 55%-60% in any subject.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6

Remarks:

• IELTS waiver for Indian Student:-
  • IELTS waiver is given to State Boards Only from Maharashtra, Tamil Nadu, Karnataka State.
  • MoI accepted if UG completed in past One year from the Course application date)
• Study Options:-2 years with optional 30-week work placement