Program Description

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. All types of organizations perform marketing activities to facilitate exchanges. Businesses as well as nonbusiness organizations such as universities, charitable organizations, community theatres and hospitals perform marketing activities. The major in marketing provides education and training for those interested in planning and implementing successful marketing strategies. The student with energy, ability, and the competitive urge will discover that this major will open many opportunities to serve the public as well as receive material reward.

Marketing students choose between the following emphases:

• General Marketing
• International Business
• Marketing Analytics
• Logistics
• Sales

Admission Requirements

• Freshmen applicants who meet one of the following criteria will receive automatic admission to Arkansas State:
  • 3.0 cumulative high school grade point average (or GED test score equivalent) OR
  • 19 minimum ACT super score or minimum 990 combined SAT super score OR
  • Class rank in the top 20% of applicant's graduating class
• High School Marks(India, Nepal, Pakistan) 60% in English at X & XII in Certificate.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
6	6	6	6	6

Remarks:

• Official High School Transcript Required
• Total 120 Credit program
• I20(Visa Letter) can be obtained only after submitting a bank statement with a balance of USD $23,000.