BSBA Marketing

Program Description

From market research and product design to advertising and sales, marketing is the process of planning and executing the distribution of ideas, goods, and services. In marketing, you will learn to identify, understand and satisfy the needs of consumers and organizations. Our curriculum teaches you to see the "big picture" of the overall marketing process while you learn about specialized marketing activities such as advertising, product development, and sales.

During the capstone marketing course, you will take an in-depth look at buyer behavior and market research as you design a marketing plan to deliver a product or service effectively and efficiently to the target market for a real organization. In addition to core marketing classes, electives allow you to specialize in advertising, entrepreneurial marketing, international marketing, Internet marketing, promotion management or retail marketing. And, if you are interested in sales, you can earn an emphasis in sales management or product innovation — offering a highly desirable set of skills.

Admission Requirements

  • A cumulative high school grade point average of 3.0 is required

IELTS Requirements

Listening Reading Writing Speaking Overall
6 6 6 6 6

Remarks:

  • Total 125 Credit course(Yearly fee given)
  • I20(Visa Letter) can be obtained only after submitting a bank statement with a balance of USD $67,385.

Course Features
  • Country United States of America
  • City Dayton
  • State Ohio
  • Course Duration 4 Years
  • Application fee 0 USD
  • Tuition fees yearly 46,170 USD
  • Cost of Living per year 16,465 USD
  • Starting dates Fall & Spring
  • IELTS (Total) 6
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