BA in Public Relations

Program Description

The Public Relations degree, developed from the Commission on Public Relations Education recommendations, is designed to prepare students to assume professional entry level roles in the practice of public relations; to help students understand the integration of public relations and marketing; prepare students to compose, develop, and analyze print and broadcast messages; to help students to develop demonstrable competencies in writing, analyzing, problem-solving, and critical thinking; to provide opportunities for testing public relations theory and practice, not only in the classroom, but in the field as well; and to develop relationships with local public relations professionals as well as with community organizations.

The PR degree at Sacramento State emphasizes research, writing and editing focused on the theories and methods for managing the media image of a business, organization, or individual. The program builds understanding of the communication process with stakeholders, constituencies, audiences, and the general public to prepare individuals to function as public relations assistants, technicians, and managers. Upon completion of the program, graduates are prepared to enter a variety of public relations careers in media relations; promotion and advertising; marketing; message/image design; image management and crisis communication; special event management; community relations; public affairs/government relations; and internal communications.

Admission Requirements

Minimum 3.0 out of 4.0 scale or average 80% marks in Year 12th.

IELTS Requirements

Listening Reading Writing Speaking Overall
6 6 6 6 6

Remarks:

  • Score reporting required.
  • Total 126 Credit course(Yearly fee given)
  • I20(Visa Letter) can be obtained only after submitting a bank statement with a balance of USD $30,300.

Course Features
  • Country United States of America
  • City Sacramento
  • State California
  • Course Duration 4 Years
  • Application fee 70 USD
  • Tuition fees yearly 16,800 USD
  • Cost of Living per year 15,000 USD
  • Starting dates Fall & Spring
  • IELTS (Total) 6
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