While pursuing a Bachelor of Arts degree in marketing at the University of Mount Union, students will study the fundamentals of marketing including consumer behavior, applied strategy, integrated communications, research, and policies. As part of the program, students will also be exposed to a wide variety of courses that will build skills necessary for a successful career in the world of business and marketing. The four-year marketing degree requires 128 credit hours of coursework, with 60 hours taken in the major. The University’s general education program, the Integrative Core, allows students to explore areas of study outside their field of interest while developing essential leadership and communication skills that employers value. Marketing is a project-driven and teamwork emphasizing major that gives plenty of opportunities for experiential learning outside of the classroom, including:
Membership in Mount Union’s chapter of Delta Mu Delta, a business honorary, and the American Marketing Association
Listening | Reading | Writing | Speaking | Overall |
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6.5 | 6.5 | 6.5 | 6.5 | 6.5 |
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