You don’t have to be an athlete to take part in the global sports industry, which some experts think is worth up to $620 billion and growing daily. Careers in sport management tend to be highly competitive, but the industry always has a place for capable, hard-working, results-oriented professionals. If you are passionate about sport and are driven by the desire to create win-win results, there are many opportunities to be recognized in the sporting world. You might work with teams and players—from high school to the professional ranks—as well as fill a leadership role for athletic venues, sports marketing firms, university sports programs, sponsors and vendors, fitness centers, and other entities.
An AUM bachelor’s degree in Sport Management is a good place to start, with a combination of sport-related and business coursework designed to help you develop the knowledge and skills needed for entry-level jobs in the sports industry. Courses focus on areas such as:
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