The B.S. in Business Administration with a concentration in Marketing gives students a comprehensive overview of marketing principles and practices. The program features a balanced blend of professional application and intellectual knowledge with a curriculum designed to respond to the changing needs of business. RMU also sponsors an award-winning student chapter of the American Marketing Association, the leading organization for marketing professionals. Graduates hold positions in sales, advertising, research, marketing consulting, public relations, communications, supply chain management, data analytics, and retailing. Jobs include sales professional, account manager, market researcher, media buyer, consultant, data analyst, supply chain professional and public relations account executive.
| Listening | Reading | Writing | Speaking | Overall |
|---|---|---|---|---|
| 5 | 5 | 5 | 5 | 5 |
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