BA (Honours) Marketing Communications and Advertising
Program Description
Develop the knowledge, skills and expertise that you need to work in today's evolving marketing communication industry
Course summary
- Gain the skills and attributes for a career in marketing communications and advertising.
- Learn to use contemporary multimedia solutions to develop integrated marketing communication strategies.
- Understand the latest digital and traditional marketing communication concepts and techniques.
- Have the opportunity to work abroad – with the possibility of funding through the Erasmus+ programme (until 2023) or the Turing Scheme.
This course prepares you for a career in
- marketing communications
- digital marketing
- advertising
- agency account management
- promotional management
- brand management
- creative team management
- sales and promotional management
- public relations
- press
- media planning
- marketing
- events or exhibition management
Admission Requirements
- Standard XII with an average score of 65%
IELTS Requirements
Listening |
Reading |
Writing |
Speaking |
Overall |
5.5 |
5.5 |
5.5 |
5.5 |
6 |
Remarks:
IELTS Waiver Available.