Program Description

Gain a degree in business studies, with an initial foundation year to prepare for the course.

Course summary

• Study your foundation year, then progress to a degree with industry accreditation from the Chartered Institute of Marketing (CIM).
• Gain the skills and attributes for a career in marketing communications and advertising.
• Learn to use contemporary multimedia solutions to develop integrated marketing communication strategies.
• Develop an in-depth understanding of up-to-date marketing communication concepts and techniques.
• Learn the intellectual and practical knowledge of a wide range of integrated on and off-line communication skills.
• Create a portfolio of work to show future employers a creative and innovative skill set.

This course prepares you for a career as a

• communications assistant executive
• digital communications assistant executive
• advertising assistant or executive
• agency account executive
• promotional manager
• assistant brand manager
• creative team leadership
• event and exhibition management
• sales and promotional management
• public relations assistant or executive

Admission Requirements

• Standard XII with an average score of 65%

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6

Remarks:

IELTS Waiver Available.