Program Description

Study contemporary marketing and develop the skills and knowledge you need to succeed alongside an understanding of the supporting psychology.

Course summary

• Learn how to apply psychological theory to marketing practice.
• Understand contemporary marketing and consumer psychology.
• Gain hands-on experience through placements and live projects.
• Graduate as a creative, innovative and entrepreneurial marketer.

This course prepares you for a career in

• marketing management
• brand management
• customer insight
• consumer psychology
• marketing research
• communications — either on client or agency side
• creative team leadership
• executive market research
• brand management

Admission Requirements

• Standard XII with an average score of 65%

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
5.5	5.5	5.5	5.5	6

Remarks:

IELTS Waiver Available.