Program Description

If you’re a creative, strategic thinker with a passion for communicating, Western Michigan University’s advertising and promotion major at the Haworth College of Business is the right choice for you. Focusing on hands-on learning with courses emphasizing experiential learning and portfolio-development opportunities, the program boasts small class sizes and faculty that bring real-world experience into the classroom. It is also among only 10 percent of advertising education housed within a business college, offering a unique mix of marketing, communication and business fundamentals to help land that dream position. Recent WMU graduates with degrees in advertising and promotion are working as:

• Account coordinators and executives
• Advertising, brand and project managers
• Copywriters and art directors
• Digital analytics managers
• Digital creative directors
• Event planners
• Internet marketing managers
• Marketing coordinators and associates
• Media planners, buyers and sales representatives
• Production specialists
• Social media managers
• Strategic planners and market research analysts

Admission Requirements

Your transcript is the most important piece of information.  It shows what courses you’ve taken and your grades, which allows us to assess:

• Academic Preparation.  Successful students are prepared students and we want to make sure you’re ready for the rigors of college-level work.  We recommend*:
  -  4 years of English
  -  3-4 years of math (through second year algebra or pre-calculus)
  -  3 years of natural sciences (two or more with a lab component)
  -  2 years of the same foreign language
• Grade Point Average.
• Grade Trend.  How well you’ve done in your most recent courses.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
6	6	6	6	6

Remarks:

• Yearly tuition fee is given
• I20(Visa Letter) can be obtained only after submitting a bank statement with a balance of USD $33,688.
• Score reporting required.