Program Description

Western Michigan University's Digital Marketing and eCommerce major is an interdisciplinary major that combines the study of marketing and information systems to prepare students for careers in fields such as n fields such as digital marketing, social media, ecommerce, analytics and web development. You will study digital technologies, web applications, web design and digital marketing practices in order to solve contemporary business problems and meet challenges in the rapidly changing digital marketplace. WMU graduates with degrees in digital marketing and electronic commerce find careers in fields such as:

• Digital advertising and search marketing
• Web development and conversion optimization
• Social media and content marketing
• Search engine optimization
• Email marketing and automation
• Marketing technology
• Video marketing

Admission Requirements

Your transcript is the most important piece of information.  It shows what courses you’ve taken and your grades, which allows us to assess:

• Academic Preparation.  Successful students are prepared students and we want to make sure you’re ready for the rigors of college-level work.  We recommend*:
  -  4 years of English
  -  3-4 years of math (through second year algebra or pre-calculus)
  -  3 years of natural sciences (two or more with a lab component)
  -  2 years of the same foreign language
• Grade Point Average.
• Grade Trend.  How well you’ve done in your most recent courses.

IELTS Requirements

Listening	Reading	Writing	Speaking	Overall
6	6	6	6	6

Remarks:

• Yearly tuition fee is given
• I20(Visa Letter) can be obtained only after submitting a bank statement with a balance of USD $33,688.
• Score reporting required.